Kicked off with an eye on being a traffic puller to various blogs via links, guest blogging is now facing harsh criticism by Google Webspam head Matt Cutts over its transformation into a spam practice and link-building technique. Some of us might disagree with him but if we step into Matt Cutts’ shoes, maybe we would know how tough it gets for him to pass on the company’s unpopular policies and bear the brunt of subsequent criticism from the opposing end. Frankly speaking, his recent tweet stating, ‘Stick a fork in it, Guest blogging is done!’ definitely comes out as legitimate.
Working in a PR agency is a tough ask; you have to listen to the clients’ ranting and the journalists’ scoffing almost on a daily basis, and are still expected to work with a smile. It is a female-dominated industry (one of the reasons I joined); women excel at socialising, organising andcategorising (whereas men excel at belching, particularly after a few drinks). No wonder you won’t find many men here; given the amount of pressure PR executives are subject to, most men would either take up drinking or take up a gun (or in some rare cases both) to relieve the tension.It’s a man’s world, goes the cliché; however, the rules of the outer world do not apply in the PR industry, as I came to know unfortunately one fine afternoon.
“Men!” said Sonal. Recently married, she had been patiently advising all her unmarried soul-sisters of the pros and cons of marriage (which was at that point heavily tilted in favour of the latter) during the lunch break. “It is impossible to live with them.”
“Hello Mr.IPC? Our coverage had appeared in ABC Times yesterday, but we haven’t received clippings yet.”
“We sent that yesterday only!”
*we frantically check our mail for the clipping*
“Mr.IPC, it’s not there. Can you resend the mail again?”
Four hours later, still no mail.
Every PR agency faces this problem; every PR Executive has fought with their tracking agency guys at least once and so have we. Almost every day someone from our team calls our tracking agency and rues over missed coverage. No amount of arguing, threatening or reasoning ensures that we get our clippings on time. Every morning we come and scan the newspapers in the hope of good coverage like little children rummaging for candy in a sack. Oh the joy!
Operation RFC India 101
Our agency recently executed the PR Campaign for an amazing event, the Force Gurkha RFC India 2014.