Tag Archives: best pr agency

PR Works: How Delhi was won and lost

PR is extremely important for success; a good PR campaign can boost your profile, whereas a poor one can cause considerable loss for your venture. Having a good PR team can make a world of difference by effectively timing the campaign and sending across a strong message to the targeted audience. This has been amply demonstrated in differing fortunes of the recently concluded Delhi Vidhan Sabha elections.

Consider the situation last summer: BJP-led NDA had just stormed to a landmark victory in the Lok Sabha elections. The other parties were nowhere to be seen – AAP was licking its wounds, and Congress was in absolute tatters.Delhi had been under theGovernor’s rule ever since AAP’s infamous AK49 fiasco. Arvind Kejriwal’s resignation from the post of New Delhi’s Chief Minister was a very ill-timed, extremely negative PR move which not only dented his party’s prospects in the Lok Sabha elections, but also led to a major loss of goodwill amongst the masses. Any PR executive worth his salt would tell you the time was ripe for BJP to pounce in for the kill. So, as we analyse the aftermath of AAP’s resounding victory in the elections, where exactly did everything go wrong for BJP, and how did AAP manage to turn the tide around? The answer to both the questions would be the same – the PR campaign.

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The need for PR

A friend of mine once commented that PR business is a dog’s work – you get blasted by your clients, kicked by your bosses, hassled by your colleagues and turned down by the journalists; in the PR industry the good that you do is only fleeting, but your failures haunt you forever. When queried upon why he continued with the profession despite all the problems, he dragged on a cigarette butt with all the concentration of a meditating sage before responding with, “If I don’t do it, someone else will.”

Best PR Agency

His remark had a ring of truth to it; Delhi alone has so many PR agencies and freelance PR executives within its bordersthat their combined population might outnumberthe Grand Duchy of Luxembourgthree times over.His comment, however, made me wonder about a few things;why would someone be willing to go through so much trouble for a pay-check or a payment from the client, and why were so many people willing to do it? Moreover, as a naturally reticent individual, I wondered if it was really required. After all, why would you need to scream over the rooftopsabout your work if you’re giving first-rate, superior service? Any prospective consumer would look for quality, and as long as you keep providing high-quality end-product spending extra does not come into the picture.

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