If you’re into Internet Marketing, you have probably heard a few things about Growth Hacking and how it helped startups and Internet companies with skyrocketing success. If you, too, wish to take full advantage of a rather complex web world, you should probably know much more than you think you need to.
Did you ever give Growth Hacking a serious thought? If you are an Internet Marketer or are planning an Internet start up, there are 100% chance you will do it after reading this blog post!
What is Growth Hacking?
There is nothing new about growth hacking; it is a term used to describe techniques marketers around the world have been using to promote startups for years. However, it is significantly different from tried and tested traditional marketing methods. It heavily draws from technology, is highly technology dependent unlike some traditional marketing tools and focuses on building a large fan/user base at a very fast rate.
As internet marketer, you should always aim for a steady and fast growth while employing growth hacking techniques for instant fame and gain. SEO (Social Engine Optimization) and social sharing can give startups a steady growth, while promotional campaigns and offers can speed up the growth as well as the reach.
Following are few techniques that are widely used by successful internet marketers for hacking growth at the begging of a Internet startup:
While thinking of the layout of the website, make sure everyone can see the content on your website. Use rich snippets of content so there is more likability of people clicking on your link and reading the content!
Create Sharable Content: Blogs
People don’t spend much time on a webpage—they come and go just like that; to have them coming back to your page, create an interesting blog post that can be shared on multiple social platforms. Don’t write too much in a blog, make it interesting and useful to the audience, don’t talk too much about you, include pictures and the stuff your audience might find useful and write interesting headlines that get readers into reading the blog post.
Tech blogs are always on a lookout for fresh content, you can send them your blog as a guest post. Don’t get bogged down even if it is rejected by them; you can always start your own blog. It is good from the point of view of SEO and helps with direct leads.
Share Your Content
Share your content wherever you can! Don’t ignore discussion forums, Quora, and other platforms with highly engaging content, start commenting on other blog posts. Don’t be spammy, try to be useful instead.
Bring Them to Sign Up
Email addresses of your readers are of great utility; ask them to sign up on your website for the content.
Make sure your content can be shared from the website without directing users to a different page and without asking too much. Make the process of sharing as simple as possible.
Don’t rely too much on freebies and offers! Put up the content that your audience would like and share.
Fake it till you make it! Seed your website with content as much as possible. Use content from other sites, but don’t overdo it; stop doing it once you have sufficient users or fan base. Impress new users with the content you have on display on your website.
Forced virality is a great tool to invite non-users indirectly. A good example: you cannot play a certain level of a game until you have invited a certain number of friends, say five. This works really well on the internet, it doesn’t really annoy existing users since they don’t have to pay extra for those levels.
Recruit trend-setting (non-celebrity) bloggers to talk about yourself, incentivize the process. You can have widgets of their blog on your website.
Paid Search yields definite results. Don’t lose too much money on paid ads, use it smartly. With experience, you would certainly learn to spend money on paid campaigns efficiently.
Don’t ignore existing users/customers, also advertise to people who have visited your site already, it helps in building the brand image. Build the audience so you can advertise to them later.
Member Invite Member
Offer to provide coupons or freebies on inviting or referring friends to your website. Some incentives work better than the rest, keep experimenting! Stick to the ones that do well.
Partner with popular destinations for Internet users on revenue-share basis. You can share data and other things that are valuable to them in exchange. An incentivized partner who can give you leads and prospects is always a welcome.
Though expensive, it could be one of your choices. A celebrity with huge fan base talking about you is a great way of promotion.
Don’t put too much into one page so it takes a lot of time load, be fast and accessible. Make the interface simple, interactive, and attractive to users.
Don’t Forget the Press
Tell media about your product, how it aims to benefit the users, and its functionalities.
Well, we covered all crucial aspects of Growth Hacking. Almost. Wait a moment! Don’t simply start making your plans now. Invest some time to know your audience well and analyze the potential of your product. These two steps are pivotal for the success of your website. Before winding up, three most important things you should not forget ever, even with Growth Hacking:
- Know what your consumers want
- know where they reside
- Know their language
Always learn from your mistakes. All the best!