Monthly Archives: September 2018

Top 5 Podcasts That Will Make You Go Wow

American podcaster Jordan Harbinger once said, “Most people that I know are interested in on-demand stuff; Podcast is essentially audio Netflix.”

When we compare the podcast to Netflix, we must remember that the latter did not reach the top of the ladder in a day. Similarly, while podcast may still be a mystery to most people, the day is not far, when the world will witness a podcast revolution in full swing. The journey to that day is long, but we urge you to be the one to kick-start it!

For all those who are planning to embark on this podcasty adventure with us, we are hereby listing down 5 podcasts that will flag-off your journey in an ultimate manner.

WTF with Marc Maron: WTF with Marc can qualify as one of the most interesting podcasts, with several positive reviews and write-ups in acclaimed magazines like The New York Times and Entertainment Weekly. Maron shot to fame with his interesting pieces about famous comedians like Louis C.K. and Robin Williams. He has even had Former US President Barack Obama step into his garage to record an episode! This podcast is a sunny affair and has had the honor of being listed as #1 on the 20 Best Comedy Podcast Right Now, by the Rolling Stones news network.

Serial: For anyone looking for the perfect suspense, non-fiction crime story, Serial is the one! It has American journalist Sarah Koenig telling a non-fiction story over a series of episodes. The podcast is an intriguing blend of love, death and truth. The first season came with Adnan Syed’s story and left everyone amazed. With such a great start, the series became popular in no time and acquired fresh audience with every new episode. Now that the third season is out, we ask you to binge it soon.

The Canon: This is the best go-to podcast for every Hollywood movie buff. With famous film critic Amy Nicholson there to give you brutally honest movie reviews, you can bid goodbye to watching bad movies. The format of the podcast is such that the hosts tell you if last week’s release received enough votes for it to be included in their canon of great movies. Once they have decided whether a movie deserves to be canonized or not, they let out some information about the movie.

Invisibilia: The Latin abbreviation of ‘All The Invisible Things’ is a strange but popular podcast. One try with this podcast can leave you with a different perspective on life. It is hosted by Alix Spiegel (American public radio producer and science journalist) and Hanna Rosin (American author and writer) and talks about the unseeable forces of the world that have the power to control human nature and shape our ideas, beliefs and perspectives. Invisibilia is the perfect fusion of gripping storytelling and science, leaving you questioning the forces outside as well as within you.

A Cast of Kings: Anxious about the upcoming season of Game of Thrones? We all are. When season 7 ended with the Night King breaking down the wall, it left all of us questioning – Is this the end? Well, the answer to this question comes next year, but we have just the way to make the wait easier. A Cast of Kings brings to you semi-weekly discussions on the Game of Thrones plots, stories and themes. The hosts Dave Chen and Joanna Robinson are always ready with a balanced amount of quirky praise and criticism. So, while the 8th Season is still far away, we suggest you entertain yourself with A Cast of Kings.

The podcast trend is growing gradually across the globe and having a versatile variety of podcasts like the above mentioned ones is the best approach to an unhindered growth of the trend. So, we suggest you to bucketlist them all, put on your headphones and get podcasty!

The art of storytelling in PR

Approach 1: “This is an organic acne removal product. Buy it.”

Approach 2: “My friend Mini used this product since it is safe for the skin, being natural and organic. She loved it and has been raving about its efficacy in reducing the acne on her face. I think you should give it a try too.”

Of the above, which one would you find more convincing? Approach two, right? In this piece of writing, let’s understand why that is so.

Storytelling is an art that has been in existence since time immemorial in the form of folklores, parables and myths. Over the years, the fine art of storytelling has found its application not just in the field of entertainment but also in the corporate world. In fact, one avenue where storytelling has made a strong hold is Public Relations.

In a PR Campaign, delivering a simple, straightforward sales pitch will do you no good. Instead you need to have a proper insight into your client’s brand as well as entrepreneurial story and deliver just the right message to their customers in a credible and authentic manner. While different brands may tell a different type of story, the basic structure of all stories remains the same.

• Structure of The Story – Every story is like an adventurous journey. It has a beginning, a middle section and an end. Now it is up to you as a PR Consultant whether you convert that journey into a boring one or a fun and inspirational one. The beginning and middle are undoubtedly important, but with a ‘bang’ ending you will leave the readers, aka the brand’s customer base, happily surprised and make them connect with the brand better.

• Plot of the Story – Public Relations can turn out to be quite a complicated maze, if one works without an objective. This objective is what storytellers term as the ‘plot’. The plot answers one of the most important questions of your PR story, i.e. Why? When your plot is clear, your story is able to clearly explain to a customer why he should be loyal to this brand rather than the numerous other options available in the market.

• Hero of Your Story – Establishing the hero of your story is a basic but vital step one needs to take right at the beginning while planning a PR Campaign Strategy. Thereafter, the campaign should focus on developing stories that highlight the virtues of the hero. In most cases, your brand itself is the hero of your story. Moreover, when one tells a brand story, the objective is not to increase sales or the share value of that brand but popularizing the identity (or the so-called hero) of the brand.

• Hitches & Glitches in Your Story – A gripping story is one that leaves the readers wondering about the turn of events that took place. Same is the case with the story that you write for your public relations campaign purposes. Letting the target audience know of the brand’s journey and the challenges it has overcome in order to reach its current position helps in building a bond with them. This bond is strengthened over a period of time with consistent yet diverse stories related to the brand. In most cases this bond is strong enough to stand the test of time and make a customer believe in the brand even during crisis situations.

Storytelling is an art that only a few have mastered but with the above fundamentals done right, you can do wonders for your brand equity and promotion by making use of this art. So, Happy Storytelling to you!