A friend of mine once commented that PR business is a dog’s work – you get blasted by your clients, kicked by your bosses, hassled by your colleagues and turned down by the journalists; in the PR industry the good that you do is only fleeting, but your failures haunt you forever. When queried upon why he continued with the profession despite all the problems, he dragged on a cigarette butt with all the concentration of a meditating sage before responding with, “If I don’t do it, someone else will.”
His remark had a ring of truth to it; Delhi alone has so many PR agencies and freelance PR executives within its bordersthat their combined population might outnumberthe Grand Duchy of Luxembourgthree times over.His comment, however, made me wonder about a few things;why would someone be willing to go through so much trouble for a pay-check or a payment from the client, and why were so many people willing to do it? Moreover, as a naturally reticent individual, I wondered if it was really required. After all, why would you need to scream over the rooftopsabout your work if you’re giving first-rate, superior service? Any prospective consumer would look for quality, and as long as you keep providing high-quality end-product spending extra does not come into the picture.