Ever since my childhood, I would rush to meet the newspaper vendor just as he entered my compound every day, snatch the paper from him to see what funny ad Amul had created for that day. For me and many more across the country, the Amul girl with her hip polka-dotted dress and hair clip became synonymous with witty news deliverance. The ads commented on every social and political issue, yet remained neutral in their approach to things. All they cared about was butter.
“Hello Mr.IPC? Our coverage had appeared in ABC Times yesterday, but we haven’t received clippings yet.”
“We sent that yesterday only!”
*we frantically check our mail for the clipping*
“Mr.IPC, it’s not there. Can you resend the mail again?”
Four hours later, still no mail.
Every PR agency faces this problem; every PR Executive has fought with their tracking agency guys at least once and so have we. Almost every day someone from our team calls our tracking agency and rues over missed coverage. No amount of arguing, threatening or reasoning ensures that we get our clippings on time. Every morning we come and scan the newspapers in the hope of good coverage like little children rummaging for candy in a sack. Oh the joy!
Douse and Donate
For the past few weeks, social media has been awash with videos of people dousing themselves with ice water to raise awareness for ALS (Amyotrophic Lateral Sclerosis) or Lou Gehrig’s disease. Last week Team GreenThumbwas nominated for the challenge’s Indian counterpart, the Rice Bucket Challenge by the social media team of our parent company Grasshoppers.
Instead of pouring a bucket of ice water on your head, you donate a bucket of rice – cooked or uncooked – to a needy person.
Operation RFC India 101
Our agency recently executed the PR Campaign for an amazing event, the Force Gurkha RFC India 2014.