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The (R)Ice Bucket Challenge

Douse and Donate 

1For the past few weeks, social media has been awash with videos of people dousing themselves with ice water to raise awareness for ALS (Amyotrophic Lateral Sclerosis) or Lou Gehrig’s disease. Last week Team GreenThumbwas nominated for the challenge’s Indian counterpart, the Rice Bucket Challenge by the social media team of our parent company Grasshoppers.

Instead of pouring a bucket of ice water on your head, you donate a bucket of rice – cooked or uncooked – to a needy person.

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